Great Pairings

December 14, 2017

by Randi Tanguay

Macaroni and cheese, Thelma and Louise, Mickey and Minnie, and of course FleishmanHillard Boston and Big Sister Association of Greater Boston. Our commitment to this relationship, making a difference in our community, and specifically to improving the lives of Boston’s Big and Little sisters, carries on and came to life in a big way earlier this month.

Our Boston team was again proud to support Big Sister’s annual Big in Boston gala; its largest and most high-profile fundraising event of the year. This year was all about superheroes. The perfect backdrop for us  as we went to work, ideating and undertaking new ways to support the Big Sister team and honor all of the superheroes in the room.

The result was the production of a long-format video sharing stories and real-life experiences from Big and Little Sisters. Each person articulated the discovery and development of their own inherent superpower made possible by the “magic” and support of a strong mentoring relationship.

Without stopping there, and in recognition that this year’s event carried new weight and significance due to honoree and attendee, Hillary Rodham Clinton, the FH Boston team showcased its geeky tech prowess and love of all things 3D printing for the organization’s “Believe in Girls” award. With great fanfare, and in recognition of her valuable achievements and ongoing commitment to improving the lives of women and girls, Hillary Clinton proudly accepted the award on stage in front of a crowd of hundreds.

Now, even days later, we’re watching the media buzz, the influencers tweet, and the attendees share their excitement for Big Sister, Hillary Clinton, and the night’s festivities via social media channels. And…It’s our full intent to continue to counsel, support and help Big Sister ride this wave, harness the positive momentum, and convert its success into the growth and facilitation of programs for the Big Sister community and all the women and girls of Boston.