Our Point of View

Learn about who we are, what we stand for and how we will champion the cause of social inclusion to drive greater acceptance, access and opportunity for people around the world.

By Any Measure: The ROI of CSR

July 18, 2017

   “Goodness is the only investment that never fails”                                    – Henry David Thoreau   Really, we’ve known it all along. Share your toys, clean up after yourself, do unto to others, help those less fortunate. This was the guidance imparted by the villages that raised us – our parents, schools, religious institutions and communities. […]


CommUnity: How Ottawa Welcomed Syrian Refugees

July 6, 2017

In 2015, Canadians watched as powerful images of destruction and loss in Syria were shown in the media on a daily basis. As a country, we felt compelled to do something, anything to help these people. When newly elected Prime Minister Justin Trudeau pledged to bring in 25,000 Syrian refugees by end of year, the […]


Reflections on World Refugee Day

June 20, 2017

  I moved to the United States as a college student in 2009 and though I enjoyed my international student experience, it wasn’t always easy to fit in. I missed home and there was so much to get used to. I had support and community, and equally important– I had chosen to be here. I’ve […]


FleishmanHillard Women get “Schooled”

June 16, 2017

When you walk into a middle school building, there is a certain smell of wood, varnish, paper, cleaning solvents, and teenage angst that takes you back in time — that odd rush of adrenaline and hint of anxiety. In April, a group of FleishmanHillard women visited Marian Middle School, a small Catholic school (70 girls) […]


5 Effective Campaigns for Social Good

June 1, 2017

If executed properly, social media can be used to drive societal change. Here are five great examples of how this approach can resonate with the public and produce the hard results to back up the activity.   Ice Bucket Challenge Probably one of the most effective viral marketing campaigns of the 21st century to date, […]


#ForThe22: A Walk to Remember

May 24, 2017

Honor, duty, strength and American pride – these are the characteristics we attribute to the brave men and women who leave their families and sacrifice their lives to fight for our country. We honor their bravery overseas and rejoice when they return home. However, their return often signals the beginning of an immensely personal and […]


Are you a Kanye or a Beyoncé? Lessons Learned at McCluer High School

April 25, 2017

McCluer is one of four high schools in the Ferguson-Florissant school district – and since 2014, that has meant something a little different. To the nation, the City of Ferguson has become a reference point in any discussion of protest, Black Lives Matter, police force reform or civil unrest. But for the high schoolers I’ve […]


How to use Social Media for Social Good

March 28, 2017

In the “post-truth” world of fake news, it’s more important than ever for non-profit organisations, brands and agencies to create campaigns that tell authentic and compelling stories. The past 12 months have brought us Brexit, Trump, and a period of general political, economic, and social unrest. This has spilled out across social media with the […]