Changing Hearts and Minds for Labor Day #MoreThanAJob
August 30, 2016
by Leela Stake
REDF and FleishmanHillard are joining forces on the #MoreThanAJob campaign to take back Labor Day. Most Labor Day conversation focuses on holiday sales, BBQs and days off. However, this campaign aims to get people to help make work a reality for all who are willing and able to contribute by hiring and supporting people to gain the dignity that comes with earning a paycheck. For too many people, Labor Day is a reminder of their exclusion from the workforce, and social enterprises provide a proven path to hire and assist people to overcome barriers like homelessness and incarceration. For every dollar a social enterprise spends, society receives a return of 123%, including significant taxpayer savings.
#MoreThanAJob aims to raise awareness and support for REDF and its social enterprise portfolio organizations, to lend support to double down on proven solutions for people to turn to, and change hearts and minds to get people to think differently about people struggling on the fringes of our economy. To learn more, please visit morethanajob.us
In this video, REDF CEO Carla Javits and FleishmanHillard’s Leela Stake discuss the importance of this work and our partnership for inclusion.
Leela Stake specializes in corporate reputation, with a particular focus on corporate social responsibility. She has helped organizations – from corporations to nonprofits – develop strategic campaigns and partnerships, strengthen their community investment programs and raise the visibility of their initiatives. Stake, who writes and speaks regularly on corporate responsibility and global development and women, previously was co-chair of APCO Worldwide’s global sustainable growth and corporate responsibility practice.