Our Point of View

Learn about who we are, what we stand for and how we will champion the cause of social inclusion to drive greater acceptance, access and opportunity for people around the world.

FleishmanHillard Women get “Schooled”

June 16, 2017

When you walk into a middle school building, there is a certain smell of wood, varnish, paper, cleaning solvents, and teenage angst that takes you back in time — that odd rush of adrenaline and hint of anxiety. In April, a group of FleishmanHillard women visited Marian Middle School, a small Catholic school (70 girls) […]

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5 Effective Campaigns for Social Good

June 1, 2017

If executed properly, social media can be used to drive societal change. Here are five great examples of how this approach can resonate with the public and produce the hard results to back up the activity.   Ice Bucket Challenge Probably one of the most effective viral marketing campaigns of the 21st century to date, […]

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#ForThe22: A Walk to Remember

May 24, 2017

Honor, duty, strength and American pride – these are the characteristics we attribute to the brave men and women who leave their families and sacrifice their lives to fight for our country. We honor their bravery overseas and rejoice when they return home. However, their return often signals the beginning of an immensely personal and […]

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Are you a Kanye or a Beyoncé? Lessons Learned at McCluer High School

April 25, 2017

McCluer is one of four high schools in the Ferguson-Florissant school district – and since 2014, that has meant something a little different. To the nation, the City of Ferguson has become a reference point in any discussion of protest, Black Lives Matter, police force reform or civil unrest. But for the high schoolers I’ve […]

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How to use Social Media for Social Good

March 28, 2017

In the “post-truth” world of fake news, it’s more important than ever for non-profit organisations, brands and agencies to create campaigns that tell authentic and compelling stories. The past 12 months have brought us Brexit, Trump, and a period of general political, economic, and social unrest. This has spilled out across social media with the […]

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Showing What Girls are Made Of

March 16, 2017

Sugar and spice and everything nice, that’s what girls are made of. REALLY? Strength, determination, and a skillful mix of fierceness and compassion – to me, that’s what girls are really made of.  As a mother of three – two girls and a boy –  I’m staunch in my opinion on this topic and diligent […]

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Home Sweet Home in San Francisco

March 2, 2017

From the salty ocean spray that greets the Golden Gate Bridge, to the intoxicating smell of funnel cakes and the barking of sea lions at Pier 39, there’s something magical about the place Karl the Fog calls home. But for such a universally adored city, there is something notably absent from San Francisco – affordable […]

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The Gift of Giving

February 3, 2017

Anne Frank once rightly said that, “No one has ever become poor by giving.” In our fast-paced life, we often forget our purpose in society and need to be reminded of our role. The act of giving is something wonderful and amazing, and there is no limitation to how much generosity and kindness one can […]

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